it seems like we're talking about steve jobs. he was watching all this back in the 70's when apple is a tiny company. jobs said that he built apple on the polaroid model. >> polaroid, there is nothing like a cake of seeing or pictures developed before your eyes. >> the product of 1972 was really the product that brought one step photography into full flower. that is the one that we think about as the polaroid picture. it was the ubiquitous piece of our culture. celebrities use it, artists and used it. andy warhol carried a polaroid camera everywhere he went for years and years and years. he had one of the cheapest that polaroid ever made. it had a huge reach into american life. everyone who grew up in the 70's has a few pictures of dad or mom that they took. the mystique of polaroid does resonate with people. you take a picture of somebody and then you gave it to them and you have that moment of chatting while the picture developed. a digital photographs can be replicated a thousand times in a minute. a polaroid picture is specia